Why we roast

Rethink began with a simple question: what if every cup invited us to slow down, taste carefully, and care about where coffee comes from?

Warm cup of coffee on a sunlit table with lavender and a brass spoon

From curiosity to craft

Founded in Macau in 2015, Rethink Coffee Roasters grew out of a love of specialty coffee’s quieter moments — the aroma of a fresh batch, the clarity of a well-extracted pour-over, the conversations that happen over a good cup.

What started as sharing carefully chosen beans became a full café and roasting practice: sourcing green coffee with intention, profiling each lot for sweetness and balance, and serving guests across the city with the same care we bring to every roast.

Rethink Coffee whole bean bag with roasted beans

Rooted in Macau

Macau is a city of layers — cultures, flavours, and people who appreciate craft. We roast and serve here because this is home, and because we want specialty coffee to feel approachable without losing its integrity.

Today you’ll find us in three places: Nape / Dynasty, Broadway Hotel in Cotai, and Lisboeta Macau — each café a calm space for a well-made cup, fresh bags to take home, and a warm welcome.

Modern illustration of coffee cats and a steaming coffee mug

How we source & roast

We work with importers and farms that prioritise quality and fair relationships. Each lot is cupped, then roasted in small batches so we can adjust for density, moisture, and the flavours we want to highlight — not hide.

Light and medium profiles keep origin character front and centre. Our espresso and darker offerings are designed for sweetness under milk and a clean finish — never harsh or ashy.

Our values

Principles we return to every time we roast, pack, or pour.

Integrity

Honest flavour notes, transparent origins, and roasting that respects the bean — not trends alone.

Freshness

Small batches, careful roast schedules, and packaging that protects aroma until you’re ready to brew.

Community

From farm partners to our café guests and local cafés — coffee is better when shared with care.

Come say hello

Visit us in Nape, Broadway Hotel, or Lisboeta — or write to us anytime.

Visit & Contact